A uniquely sweet and gently tart taste of ume fruit with notes of almond from the pit.
With its four distinct seasons, Japan's climate is ideally suited to the cultivation of ume, and as such the fruit has been a vital part of daily life for the Japanese since ancient times, used and enjoyed in a myriad of ways.
Umeshu, made by steeping ume fruit in spirit, is one of these ways. Umeshu has been made and enjoyed by many families over the centuries, as a reviving tonic that kept well over long periods.
More than half a century has passed since CHOYA began producing Umeshu. Today, it is a brand with country-wide recognition, available across the whole of Japan. As the head of this company, I am keenly aware of the weight of the responsibility placed in me; it is my job to see that the culture and tradition of Umeshu, developed and refined here in Japan, is passed down to the future. We can achieve this by guaranteeing our production is always safe and reliable, and always fully focused on product quality; we will also concentrate on outstanding product development rooted in knowledge and innovation in our own industry and beyond.
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