For Entrepreneur and Founder Sonya Vega, creating a modern take on mezcal began simply as a personal project. Vega’s love of mezcal was sparked by her Mexican friends and family who introduced her to the fascinating world of the agave-based liquor. While Vega was obsessed with the bold taste, she found that many versions were too smoky or intense. During her free time, the former PR executive was determined to create the perfect mezcal, traveling throughout the Oaxaca region of Mexico to research and finesse her blend which became, Doña Vega Mezcal. Vega’s current and creative blend honors the bold tradition and unique flavors of this centuries old spirit with a modern twist.