In 2004, Piero Incisa della Rocchetta purchased the first of Bodega Chacra's vineyards, a property with an existing, though abandoned, vineyard planted in 1932. This vineyard of gnarled and ungrafted Pinot Noir vines was later added to a neighboring vineyard of vines planted in 1955. With these old vineyards, ostensibly in the middle of nowhere, Piero has created a winery that exists outside of the usual New World vs. Old World debate and is redefining what is possible with Pinot Noir (and now Chardonnay with the help of Jean-Marc Roulot) in the Southern Hemisphere.